Sala Al Jadida

Sala Al Jadida

Sala Al Jadida, Morocco

A new town on the banks of the Bouregreg

Salé is located on Morocco's Atlantic coast, on the right bank of the mouth of the Bouregreg, opposite Rabat. A focal meeting point and trade hub, in the 17th century the town underwent such economic development that Salé and Rabat decided to unite and establish an independent Republic of Bouregreg! The adventure came to an end in 1666, but today Salé is still a city full of history, fuelled by the dynamism and trading vitality afforded to it by its position on the Atlantic.

A truly welcoming city, Salé had to deal with a major demographic boom in the 1990s. The new town, delivered by BYMARO in 2005 after nearly 5 years' work, comprises 12,530 social dwellings and 7,500 residential apartments. It was a construction site worthy of the Pharaohs, including several public and commercial buildings. A very unusual challenge for BYMARO!


The new town of Al Jadida was built on a 200 hectare site, given free of charge by His Majesty King Hassan II.

Key data
  • Product line: Social residence
  • Main Contractor: BYMARO
  • Handover: 2005
  • Architects: Jaouad Benchemsi, Faouzi Bouayad, Abdel Illal Slimani
  • Clients: Bouayad et Salej
  • Key figures:
    • 20 030 dwellings spread over 1,004 buildings
    • 756 commercial premises units
    • 82 public facilities units
    • 79 plots for the development of craftsmen's activities